Surf The Web With The Rip Curl Edition of Firefox

International surfing brand Rip Curl unveiled several unique digital collaborations this year, including a global webcasting partnership with Livestream and an online boardshort campaign with digital agency R/GA, and the brand has more exciting news with the recent launch of a customized Rip Curl edition of the Mozilla Firefox browser.

The 'Rip Curl edition of Firefox' is available in five different languages for free download around the world and comes preloaded with a custom Rip Curl persona, bookmarked pages, pre-pinned app tabs to Rip Curl's event and product websites and gives you instant access to Rip Curl's Facebook, YouTube, Twitter and other social media pages.

Dane Sharp, Rip Curl’s International Media Manager, coordinated the project: “This was a really cool project for our digital team and we’re stoked to have worked with the creative folks at Mozilla on this browser – they’re a very clever and very passionate bunch of people.”

“It’s only the start of our relationship though, because both companies share the same enthusiasm for technology and innovation, and pride themselves on being the leaders in their field. Rip Curl is the ultimate surfing company and Firefox is the ultimate web browser.”

Chris Beard, Chief Marketing Officer, Mozilla, was equally as thrilled with the collaboration: "Mozilla Firefox is aimed at putting you in the drivers seat of your web experience and we are delighted to offer surfing fans a way to stay in touch with Rip Curl directly from the Firefox Web browser. It’s a great partnership enabling surfers everywhere!"

Co-promotion of the ‘Rip Curl edition of Firefox’ by Mozilla and Rip Curl is currently underway via both company’s respective newsletters, Facebook & Twitter accounts.

Visit www.ripcurl.com/firefoxbrowser

For more information contact: Dane Sharp / dshaarp@ripcurl.com.au / +61 439 300 391